Fitbit

Google's Fitbit Air health-tracking device is positioned as a serious competitor to the Whoop fitness band. This signals Google's continued push into the wearable health monitoring market, potentially challenging established players in the growing fitness technology sector.

Fitbit now allows users to upload medical records and receive AI-powered health advice, including personalized recommendations based on lab results. This represents a significant expansion of consumer AI into healthcare analytics, though it raises important data privacy and medical accuracy concerns.