Ubisoft

Ubisoft is testing generative AI tools in Far Cry 7 development, following the company's record €1.3 billion loss. This AI integration attempt comes as the gaming giant seeks cost reduction and efficiency improvements amid financial pressures.

Ubisoft shares declined after the gaming company warned investors of additional financial losses expected in the current year. This signals continued revenue challenges for one of the gaming industry's major publishers, potentially affecting investor confidence in the broader gaming sector.