Google Search

Google is transforming Search from link-based results to an AI-powered experience with conversational answers and autonomous agents. This fundamental change could significantly reduce web traffic to publishers and reshape the digital advertising ecosystem.

OpenAI is lobbying UK regulators to classify ChatGPT as an alternative to Google Search rather than as a distinct AI service category. This regulatory positioning could determine how ChatGPT faces competition oversight and market regulation in the UK's evolving AI governance framework.