laptop pricing

Dell's XPS 13 laptop targets Apple's MacBook Neo with a $699 starting price ($599 for students) and Intel's new Wildcat Lake processors. This aggressive pricing strategy positions Dell to capture market share from Apple's premium laptop segment.

The 13-inch MacBook Air M5 is currently priced at $950 on Amazon, representing a $150 discount from its standard price. This pricing strategy directly targets Windows laptop users to switch to Apple's ecosystem, potentially expanding Apple's market share in the competitive laptop segment.